Get Greg's Resume

Drive strategic vision and digital marketing tactical execution including online presence, business development, web development, lead generation, inbound/outbound marketing, email marketing and automated marketing for clients in diverse consumer markets. Manage multiple simultaneous projects from concept to delivery as an expert consultant within the social media/digital marketing sector.
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Professional Overview

Work History

  • Video Producer – 18 years
  • SEO – 14 years
  • Web Producer – 14 years
  • Online Analytics – 14 years
  • Web Project Manager – 6 years
  • Field Publicity – 4 years
  • Grass Roots Marketing – 2 years
Industry Experience

  • Entertainment Industry – 23 years
  • Legal/Law – 13 years
  • Non-Profit – 8 years
  • Fashion Industry – 6 years
  • Health & Well-Being – 7 years
  • Education/School Institutions – 3 years
  • 3PL/Supply Chain – 2 years

Skills

      • Project Management – In depth documentation of project requirement, procure statements of work from third parties, create aggressive/attainable project timelines, gather and traffic assets as necessary
      • Team Leadership – Lead collaboration with owners/management, designers and programmers; advocate with management/owner to teams and vice versa
      • Communication – Develop simple, high-impact marketing and sales language for emails and presentations; effectively communicate with public via social media and other online resources via written word, video, and art-work/drawings
      • Manage project budget, including funding requests, reporting, change orders, and invoice processing
      • Manage and coordinate website updates and maintenance. Initiate updates and upgrades as needed
      • Microsoft Office: Word, PowerPoint, Outlook, Access, Publisher, Excel, MS SQL Server
      • Adobe Suite: Acrobat, Illustrator, Dreamweaver, Photoshop, InDesign
      • Video Editing Suite: Vegas Video, DVD Architect, Sound Forge
      • HTML/CSS, SEO , Content Management (WordPress, Drupal, Joomala, PHP, .NET, SQL)
      • Social Media: Facebook, Twitter, LinkedIn, YouTube, Google+ (HootSuite, Blogging)

 

EDUCATION

      • Bachelor of Arts, Liberal Studies,   San Francisco State University (3.84 GPA) 1998
            • Team Leader,   Outdoor Adventure SFSU

Work Experience

WEB/VIDEO PRODUCER The Melville Group San Diego, CA 2011 – Current

Work with firms that compete in and across the supply chain, helping them; increase margins, expand their account base, and build enterprise value.

      • Produced corporate video to launch ‘town hall meeting’ for Hearthside Food Solutions
      • Project Manager for willamettevalleygranola.com – live on time and on budget
      • Utility Player – project management, site development, server support

 

WEB PROJECT MANAGER CEERT / Clean Power Campaign Sacramento, CA 2009 – Current

The Center for Energy Efficiency and Renewable Technologies (CEERT) is a partnership of major environmental groups and private-sector clean energy companies.

      • Project Manager for CEERT.org & cleanpower.org; site maintenance and updates
      • Created online campaign to support signing of SBX1-2 by Senator Simitian – signed into law 2013
      • Created email campaign to support Sen. Fran Pavley’s 2012 reelection to CA State Senate – reelected

 

ONLINE VIDEO/PRODUCER Prankster Entertainment Sausalito, CA 2006 – Current

Prankster Entertainment is an independent feature film production company whose aim is to make wildly successful mainstream feature films with an extra dimension of depth.

      • Produced EPK “Making of…” for first feature film release, “The Prankster”
      • Produced online marketing campaign for “The Prankster” resulting in 75+ videos
      • Soul creator and maintenance of websites and social media

 

WEB PRODUCER/SEO Law Offices of Campbell & DeMetrick San Francisco, CA 2000 – Current

A top DUI defense law firm providing discreet and superior DUI defense since 1975.

      • Maintain first page Google results for targeted keywords 10+ years
      • Create and maintain current website
PROJECT MANAGER DogTrekker/DogTrekker.com Sausalito, CA 2010 – 2012

DogTrekker.com provides readers with info for dog-friendly adventures throughout Northern California.

      • Project Manager – successful launch on time April/1/2011
      • Build and manage shared operations (graphic arts, programming, e-marketing, editorial)
WEB MASTER California Apparel News Los Angeles, CA 2007 – 2012

California Apparel News targets decision-makers and influencers in the apparel and related industries weekly.

      • New Media Consultant to Molly Rhodes, Publisher/General Manager
      • Built web team (graphic arts, IT, programming, e-marketing); maintain frontend, middleware, and backend
      • Reports for management from various sources; Google Analytics, Google DFP and Constant Contact
VIDEO/WEB PRODUCER Susquehanna Radio/Cumulus Radio San Francisco, CA 1999 – 2006
      • Established video department for support of sales, marketing, and programming
      • Launched bridgetobridge.com in single work day
      • Managed day-to-day web development support for four major bay area radio stations (KFOG, KSAN, KNBR, KTCT), providing rapid solutions that increased listening and generated revenue
      • Project Manager for new KFOG.com site, which was delivered on time and under budget
      • Designed and coded KNBR.com, incorporating two sports radio brands into single entity
      • Worked closely with the Interactive Media Director to create and maintain revenue streams from digital content sources owned by the corporation
      • Established a working relationship with Internet Archive for free content hosting